VOLT ENERGY
How we turned a skincare launch into a cultural conversation.
How we turned travel creators into the faces of Corendon.
10
Brand ambassadors
+30
Travel experiences
667K
Total interactions
+16.5M
Views
The insight
Travel decisions are shaped by people, not brochures. Today’s travellers look to creators they trust for real experiences, personal recommendations and inspiration for their next getaway.
For Corendon, the opportunity was to move beyond one-off influencer collaborations and create a consistent presence across different travel audiences, from family holidays to adventurous escapes.
concept
One squad. Ten ambassadors. Thirty trips. We developed the Corendon Influencer Squad: a year-long ambassador programme bringing together ten carefully selected creators from the Netherlands and Belgium. Each ambassador was matched with Corendon’s travel brands and invited on three trips throughout the year, turning personal holiday experiences into authentic, creator-led storytelling. To kick off the collaboration, we brought the entire squad together for a dedicated PR launch event at Mondi, creating the first shared moment for creators, brand representatives and press. The result was a programme designed to make Corendon part of the travel conversations already happening within creator communities.
What we did
From strategy to execution, we managed the influencer programme end to end. We selected and matched ten ambassadors, managed the partnerships and content briefings, and coordinated the collaborations across Corendon’s three travel brands. We also organised the PR kick-off event, bringing creators, press and Corendon stakeholders together for a branded experience filled with content opportunities and shared travel inspiration. Throughout the programme, our focus was on giving creators the freedom to tell their own stories while keeping the content relevant to each brand.
The impact
30 trips. 10 ambassadors. 3 travel brands. By combining long-term ambassador partnerships with a dedicated PR launch, we helped Corendon turn individual travel experiences into an ongoing stream of creator-led storytelling. A programme built to keep Corendon, ByJune and GoFun present in the communities that inspire the next generation of travellers.
