NOVA SKIN
How we turned a skincare launch into a cultural conversation.
How we turned a skincare launch into a cultural conversation.
12.4M+
Organic impressions generated
340%
Growth in brand conversation
85+
Creators activated
€420K
Earned media value generated
The insight
Skincare decisions are shaped by communities, not campaigns. Through cultural intelligence, we identified emerging conversations around ingredient transparency, realistic routines, and creator-led recommendations.
The opportunity was clear: move away from paid product placements and become part of the trusted conversations already happening within beauty communities.
concept
Skincare decisions are shaped by communities, not campaigns. Through cultural intelligence, we identified emerging conversations around ingredient transparency, realistic routines, and creator-led recommendations.
The opportunity was clear: move away from paid product placements and become part of the trusted conversations already happening within beauty communities.
The activation
Skincare decisions are shaped by communities, not campaigns. Through cultural intelligence, we identified emerging conversations around ingredient transparency, realistic routines, and creator-led recommendations.
The opportunity was clear: move away from paid product placements and become part of the trusted conversations already happening within beauty communities.
