What the algorithm rewards in 2026
Watch time, saves and replies. A practical read on where the weighting moved.
Insights
Signals
Micro-communities are the new mass reach
Twenty small rooms beat one big billboard, provided you turn up as a guest.
Your best creative is already in the comments
The cheapest research method available, and almost nobody reads it properly.
The end of the follower count
Reach stopped tracking audience size years ago. Here is what to brief against instead.